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| Athavale |
A self-described "performer-in-progress," Erik Athavale spent much of the last seven years writing songs he imagined no one would hear. When he began performing his original material in the fall of 2004, he quickly developed a loyal following in his hometown of Winnipeg. With no formal musical training, but possessing an uncanny sense of melody, Erik – who performs simply under his family name (pronounced "Ah-Tuv-Lay") – enlisted the help of some of the top players in Winnipeg to refine his compositions. The result is a diverse collection of pop, soul and rock tunes, linked together by Athavale's distinct voice and tone. Athavale's instrument has been compared to those of luminaries like Jamiroquai's Jay Kay, Maroon 5's Adam Levine, Sade, and Shuggie Otis. On the strength of the highly personal tune "Bounce,” Athavale managed to snag the top prize in Cool FM's Project Cool contest in 2006. That honour afforded him the budget to record his first full-length release, entitled Devoted, which was released last fall.
www.athavaleonline.com
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